sufyaa STORY

How we started

Sufyaa Founder Rina Tahar

Sufyaa founder - rina tahar

Rina Tahar started Sufyaa in 2011 after finding the lack of design quality and practicality in modest fashion for the Muslim ladies. 

Rina launched Sufyaa as an online business in April 2011 through Facebook. 


Leading with a huge passion for fashion, Rina steered the Sufyaa team to have the needs of working Muslim women in the corporate world in mind.

From a one-woman show, the business saw the growing demand which made Rina pushed ahead to have a factory of workers in China.

By 2012, Sufyaa made a milestone as one of Singapore’s pioneer in modest fashion industry.  

Moving from pushcart in Century Square (Tampines) to its first retail outlet in Tanjong Katong Complex (Paya Lebar) and Arab St, Sufyaa saw the need to be online to reach more ladies.

Sufyaa is definitely the first modest fashion business in Singapore to sell online. 

Over the years, Sufyaa is the go-to for modest wear and known for the  best workmanship in Songket (weaved fabric) and Sulam (embroidery).

Fashion runways

In 2015, Sufyaa represented Singapore for the Muslimah Fashion Week – in London (July), Jakarta (October) and Kuala Lumpur (December) that year.

Sufyaa Gives Back

Actively helping single mothers, cancer patients and Muslim converts, Sufyaa collaborates with organisations such as Ain Society, AMP and Jamiyah.

Serving Melbourne

Rina had the opportunity to bring Sufyaa’s creation to Melbourne in 2018

Sufyaa For President Halimah Yacob

One of the best highlights for Rina Tahar is having to design and produce for Singapore’s 1st Female President – Madam Halimah Yacob. 


Locate Us

#04-18 Centropod,
80 Changi Road
Singapore 419715

Appointments on
Mondays to Saturdays

1.00pm to 5.00pm

Closed on Sundays & Public Holidays

Connect with us

Have any questions?
We’re happy to chat!

WA: +65 9102 3818

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